Military Fitness 4U Ltd has teamed up with SHOFT after founder & COO Jay Jones (on the right in picture) tried out the device in his Range Rover Evoque and found it was just the sort of device his instructors should be telling their students about. “This device is a no brainer for anyone spending time in their car” said Jay, ex-military trainer & fitness expert. “For good posture whilst driving the question people should be asking is ‘why wouldn’t you fit a SHOFT?’… as it really does help ensure that great S shape in the lower back. It’s so simple to fit and I’m telling all my instructors all over the UK to get one fitted to their cars.” Ron & Graham (left & centre in the photo) are keen to sign up fitness experts to showcase SHOFT and the response from them has been great. “SHOFT was developed by back experts” says Graham the MD of TUTCH Designs Ltd, the UK company that has brought SHOFT to market, “…so its not surprising that back specialists, Personal Trainers, wellness professionals, gyms & leisure clubs want to tell their clients/patients all about the award winning device”.
“I can see huge potential for this invention… I predict big things for SHOFT and its inventors” Ken Daly CEO of JML
When Graham & Ron presented their novel invention to Ken Daly, he was impressed, saying that just about everyone who drives a car is a customer for SHOFT… thats about 1Bn people worldwide.
He decided to add SHOFT to his highly successful in-store video retail business because it does need a bit of explaining before people realise “I need one of these” and the in-store video is the ideal way to get the essential points across.
Watch out for SHOFT all over the UK in stores soon!
Simple 59s video showing how you fit a SHOFT in 2 seconds and why you need to keep the lap belt low on the pelvis with tension… a loose lap belt compromises safety and leads to poor posture…
RELEASED: London, UK May 10th 2018
Does your back ache after sitting behind the wheel for long? If so, you are amongst the vast majority of drivers and the chances are you’re not sitting or wearing your seatbelt correctly.
Worryingly, new figures suggest that most of us don’t wear our seatbelts in the way in which they were designed and safety-tested. A recent independently validated survey[i]revealed that more than 90% of drivers don’t sit in the healthiest sitting position and most ‘wear’ their seat belts with slack in the belt, compromising safety. Being in a moving vehicle in this ‘slouched’ position puts strain on the supportive muscles of the lower back, often leading to back pain.
Several studies have found a link between driving and back problems with people who drive for a living being statistically more likely to suffer[ii]. Back pain affects an estimated four out of five UK adults (80%)[iii]at some point in life, costs the NHS more than £1.3 million per day[iv]and, together with neck and muscle pain, accounted for 31 million lost working days in the UK in 2013[v].
Now SHOFT, a simple, palm-sized device that takes just two seconds to fit on to your seatbelt, could put an end to those troublesome twinges. The product is one of many that appear on Channel 4 series Buy It Now where inventors and sellers of new products have just 90 seconds to demonstrate their item in the hope of securing a potentially life-changing order with a national retailer.
SHOFT addresses the main cause of backache in drivers by helping to keep the spine aligned with the seat back. It does this by eliminatingthe slack that naturally creeps into the seatbeltas the journey progresses. When you buckle [...]
Design is all about ‘form’ (what it looks & feels like) and ‘function’ (what it actually does and how well it performs). SHOFT ticks both boxes and in this respect is a good example of great design.
The independent Fleet advice organisation DRIVE TIME has reviewed SHOFT over many weeks and using 15 subjects.
The results are in line with other top motoring journalists and Rob Watson, the editor and main tester recommends companies with fleet vehicles to seriously consider installing SHOFT into all their vehicles.