SHOFT has been fully researched and the due diligence revealed a great opportunity for 2 US based entrepreneurs based in Boston MA. Under the partnership, OrthoMechanics LLC has been registered solely to import, market and sell the medical device. The US team decided to name the product CINCH in the US marketplace and have trademarks to cover a variety of streamlines and branded IP.

One of the most exciting opportunities for the US investors is to apply for Medical Device Status as the evidence strongly suggests that the CINCH device will lead to a huge reduction in back pain and lost days of productivity for the millions of drivers using the US roads.