US distributors OrthoMechanics LLP have launched their website and have chosen CINCH as the new name for SHOFT ( in the US market. CINCH will become increasingly available from retailers across the US market with 2 signed up already.

The website will be the centre of a press release coming out shortly by OrthoMechanics LLP

Shortly all US sales will be distributed through OrthoMechanics which is likely to serve the 35m vehicles with the award winning device. Plans are in place to gain medical device status and so will then be prescribed by primary health physicians and be covered by most health insurance plans.