Drive Time Recommends SHOFT for Fleet Drivers

The independent Fleet advice organisation DRIVE TIME has reviewed SHOFT over many weeks and using 15 subjects.

The results are in line with other top motoring journalists and Rob Watson, the editor and main tester recommends companies with fleet vehicles to seriously consider installing SHOFT into all their vehicles.

By |September 21st, 2016|SHOFT Blog|0 Comments|

Great Sitting Advice from

See how to sit comfortably and healthily from the back experts  But to maintain this sitting position you’ll need a SHOFT fitted because if you don’t you’ll probably end up slipping down an inch or 2… putting strain onto your protective back muscles…


By |April 19th, 2016|SHOFT Blog|0 Comments|

Bugs On Your Tongue

Thanks to a natural silver based anti-microbial treatment bugs just can;’t live or grow on SHOFT.  Just think how germs can spread from all the use the seat belt tongue gets – every time you buckle up…

Just one more reason to cover your ugly generic tongue with a beautiful, tactile SHOFT

SHOFT Selected for Finals of BRITISH Design Awards

Design is all about ‘form’ (what it looks & feels like) and ‘function’ (what it actually does and how well it performs).  SHOFT ticks both boxes and in this respect is a good example of great design.

By |August 20th, 2015|SHOFT Blog|0 Comments|


SHOFT, the clever little award winning device that helps us sit in a healthier and safer position in our cars is featured on QVC TV here in the UK   In this short video co-inventor and car-wellbeing author Dr Graham Cox demonstrates how to install a SHOFT and explains why we should all install this device to protect our backs and keep us sitting comfortably in our vehicles.

Adi News Testimonial Of Shoft

New Install Video – 45 seconds

Free Car Mag Verdict on SHOFT – 10/10

The new Free Car Mag, written and produced by some of the best talent picked from Autocar magazine have given SHOFT a good workout in a variety of cars and their verdict is 10/10! James Ruppert, chief editor and car nut was so impressed that they want to offer SHOFT packs regularly as prizes to their readers.  The magazine is hard copy in London and is available all over the world on line at

// Create your own user feedback survey

By |April 30th, 2015|SHOFT Blog|0 Comments|

BabyWorld Readers Rate SHOFT

Readers of the on-line forum and magazine for mothers in the UK Baby World have given a big THUMBS UP for the ‘Revolutionary’ SHOFT

Sophiloo12 wrote ‘I would recommend it to anyone who also travels a lot or is concerned about their posture’

Nutsandbump wrote ‘When in use the SHOFT keeps the lap part of the belt tight but comfortable prevent the seat belt from slipping and loosening, and in my partners case kept his lower back in the seat preventing him from slouching down in to a bad position and then ending up with back ache’.

Chebs13 wrote ‘The main benefit I noticed with the SHOFT is that I no longer slouched during journeys as the belt was kept too tight to be able to do this’.

Thank you Baby World

You can see the whole review here:

By |December 16th, 2014|Reviews, SHOFT Blog|2 Comments|

Hope FM Bournemouth


Here is an interview with Janet Latham from Hope FM in Bournemouth

By |October 20th, 2014|Interviews|0 Comments|