Great Sitting Advice from

See how to sit comfortably and healthily from the back experts  But to maintain this sitting position you’ll need a SHOFT fitted because if you don’t you’ll probably end up slipping down an inch or 2… putting strain onto your protective back muscles…


By |April 19th, 2016|SHOFT Blog|0 Comments|

BRAKE Safety Award Finalist

SHOFT made the finals to the 2014 BRAKE safety awards final 2015. Click HERE for more info.



By |December 9th, 2015|SHOFT Blog|0 Comments|

New Install Video – 45 seconds

Kemet Radio Interview

In this interview, Graham talks to the mid morning presenter Christine

Nottingham’s only urban radio station 97.5 Kemet FM.

97.5 KEMET FM launched onto the airwaves on January 27th 2007

Nottingham’s first Official Urban Radio Station was born out of the need for a licensed media establishment to serve the needs of the African and Caribbean communities of Nottingham and surrounding areas, whilst bringing together communities from across the city to engage in debate and enjoy a variety of music styles and cultural entertainment.

By |October 20th, 2014|SHOFT Blog|0 Comments|

Get Your SHOFT Before The Launch

We produced our first 1,000 SHOFTs from our R&D moulding tool and they sold out in less than a week! So we are now gearing up for a production tool and need your help.  If you pledge £25 we will send you one of the first ever production SHOFT packs (2 in a pack). So you’ll not only get yours first but the pledge you made is considerably less than the price when they go on sale.  In addition you’ll be helping us get to market with this great little award winning product.

See more on how to make your pledge by following us on Facebook today.

By |August 14th, 2014|SHOFT Blog|0 Comments|

SHOFT Packaging

SHOFT is packaged in an attractive ‘2 pack’ and will be available in ORANGE (with black brake pad) and BLACK (with orange brake pad).

SHOFT Sponsor of the UK Charity

We are pleased to do our bit to further the understanding, prevention and treatment of back pain.  We donate to the UK charity BackCare because we want to help people to get healthier backs and therefore have a happier life.

See more about the Charity at


Latest Video

Watch this to see how SHOFT can save your back… and maybe even save your life!


Now got over 3,700 followers on Facebook!

We’re getting there!  Thanks to you, we now are getting some traction and attention.  You can’t keep a good product down and so we’re looking to get 5,000 in a few months as we roll out new media information…

By |March 26th, 2014|SHOFT Blog|0 Comments|

Facebook Page

Please see our Facebook page for updates, hints and tips for better posture and to connect with us!

By |March 26th, 2014|SHOFT Blog|0 Comments|